Mask-arade moves to Bristol Novelty

Party mask company was initially acquired as part of Rubie’s back in 2015.

Party mask company Mask-arade is moving to be part of sister company Bristol Novelty, having initially been acquired as part of Rubie’s back in 2015.

Mask-arade has long been at the forefront of novelty party masks, including a number of the UK’s favourite celebrities, famous faces and entertainment characters.

Mask-arade will continue to trade as usual, with the fulfilment and management being handled by Bristol Novelty.

“We are delighted to announce and welcome the Mask-arade brand as part of Bristol Novelty. The move will bring significant benefits for the existing customers from Mask-arade,” said managing director Michael O’Connell.

“Over the last 12 months, we have invested heavily in advanced technology, warehousing capabilities and innovative ordering systems, ensuring that our valued customers receive the very best experience. Incorporating Mask-arade into the business provides our customers with an exciting extension to our product range in the market sector.”

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