This ad will be closed automatically in X seconds.

Masha and the Bear’s Tiny Pop return backed with key initiatives

Arrival of season four of preschool show backed by UK marketing campaign including on-air competition and The Entertainer promotion.

Animaccord is launching season four of its preschool hit, Masha and the Bear on Tiny Pop this week – supported by a comprehensive UK marketing drive, an in-store promotion at The Entertainer and new consumer products deals for the region.

The new season – called Masha’s Songs – begins today (October 12) on Tiny Pop and consists of 13 episodes. Each is dedicated to a particular country and its music, values and culture.

Tiny Pop is backing the launch with a series of marketing activities including a nationwide on-air and digital musical competition, asking viewers to go to the Tiny Pop Artpad and design a picture of the Masha Musical Band.

The competition will run for three weeks from November 9 to November 30 and will raffle prizes from Animaccord’s retail and toy partners, Smyths Toys and Simba Dickie Group.

There will also be a separate schedule of Tiny Pop online and social competitions in conjunction with Simba Dickie Group and Tactic.

The premiere of season four also coincides with a host of new UK consumer products deals. Lisle Licensing has secured William Lamb to create Masha and the Bear backpacks, school bags and fashion bags; while Smiffys will develop branded costumes and accessories, tableware, paper decorations, party bags and balloons to distribute in the UK, GAS and Iberia.

In addition, The Entertainer will stock Masha’s Songs branded caps in over 170 of its stores nationwide.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.