Animaccord has been enjoying success with a special promotional collaboration with KFC Indonesia and Masha and the Bear.
Launched back in May, the partnership aimed to bring the world of the preschool property closer to fans across Indonesia through a series of engaging activities spanning a three-month period.
KFC has been hosting activations in over 700 stores across the country, with a highlight being the giveaway of a DVD include Masha content such as spin offs Masha’s Song and Masha’s Nursery Rhymes, to help make family mealtimes easier and more enjoyable.
The promotion also included Masha and the Bear branding in KFC stores, as well as a TVC featuring the collaboration.
KFC and Animaccord also arranged more than 20 meet and greet events with Masha and the Bear characters during the promotional period.
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