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Masha and the Bear clicks with PEZ

Animaccord teams with PEZ International to produce branded candy dispensers.

Animaccord has joined forces with PEZ International in a deal which will see Masha and the Bear-branded candy dispensers launch worldwide (except US and Canada).

PEZ will launch the collection featuring the preschool brand across almost every grocery and general merchandise retail chain in each country covered in the deal.

The scheduled launch has been set for Q1 2021.

Key markets included in the deal are the UK, GAS, France, Australia, Nordics, LATAM, Russia, China and Japan.

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