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Marvel inks multi-year deal with jewellery brand GLD

Characters including Iron Man, Captain America and Black Panther will be adapted into jewellery pieces.

Marvel has secured a new multi-year deal with jewellery brand GLD.

The new deal will see GLD adapt Marvel characters including Iron Man, Spider-Man and Captain America into entry level jewellery pieces, as well as designs in solid gold with precious stones, reported Fashion United.

Launching later this month, certain characters will be represented by their faces, while others – such as Captain America – are represented by their weapon or symbol.

“This is a major milestone for GLD,” commented Christian Johnston, co-founder of GLD. “As we approach this partnership with Marvel, we are proud to partner with one of the world’s most recognisable and legendary entertainment brands.”

GLD is also giving fans the chance to vote in which ten characters or groups should be released first among Iron Man, Spider-Man, Captain America, Hulk, Thor, Black Panther, Captain Marvel, Black Widow, Doctor Strange, Gamora, Groot, Loki, Vision, Venom, Hydra and Thanos.

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