This ad will be closed automatically in X seconds.

Marvel inks multi-year deal with jewellery brand GLD

Characters including Iron Man, Captain America and Black Panther will be adapted into jewellery pieces.

Marvel has secured a new multi-year deal with jewellery brand GLD.

The new deal will see GLD adapt Marvel characters including Iron Man, Spider-Man and Captain America into entry level jewellery pieces, as well as designs in solid gold with precious stones, reported Fashion United.

Launching later this month, certain characters will be represented by their faces, while others – such as Captain America – are represented by their weapon or symbol.

“This is a major milestone for GLD,” commented Christian Johnston, co-founder of GLD. “As we approach this partnership with Marvel, we are proud to partner with one of the world’s most recognisable and legendary entertainment brands.”

GLD is also giving fans the chance to vote in which ten characters or groups should be released first among Iron Man, Spider-Man, Captain America, Hulk, Thor, Black Panther, Captain Marvel, Black Widow, Doctor Strange, Gamora, Groot, Loki, Vision, Venom, Hydra and Thanos.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.