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Marmite unveils third Elton John limited edition jar

Marmite and the Elton John AIDS Foundation have joined forces once again to create a new limited edition jar, marking the second year of a three-year $1 million partnership.

The third limited edition jar in the series is inspired by Elton’s legendary 1975 show at the Dodger Stadium in Los Angeles and shows him wearing the custom-made and now iconic sequinned baseball outfit designed by Bob Mackie.

The US leg of Elton’s Farewell Yellow Brick Road Tour concluded with three sell out shows at Dodger Stadium in November 2022, with Elton again wearing a dazzling outfit by Bob.

The third jar follows on from successes with jars inspired by Rocketman and Goodbye Yellow Brick Road. A fourth and final jar to complete the collection will be launched next year.

The Elton John AIDS Foundation, founded in 1992, is one of the leading independent AIDS organisations in the world, focusing on supporting those who are the most vulnerable to HIV and AIDS. Since its beginning, the Foundation has reached over 100 million people with HIV/AIDS education, prevention, treatment and support, having raised more than $600 million to fund over 3,100 projects across 95 countries.

EJlimitededitions

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