ZAG has appointed popular industry figure, Mark Kingston in the newly created role of senior vice president, global consumer products.
Mark (pictured) will report to Julian Jacob Zag, evp global operations and head of consumer products, under whose leadership ZAG’s consumer products business has grown exponentially.
In his new role, Mark – who will be based in London – will spearhead the ongoing growth of ZAG’s consumer products business that includes licensing and merchandising, promotions, gaming, and location-based experiences, for all the intellectual properties in ZAG’s portfolio, including the animated feature Melody, starring singer, songwriter, and actor Katy Perry, which is currently in production.
He joins ZAG following an 11-year career at Paramount Global, where he most recently served as svp international consumer products. Prior to this, he held senior commercial and retail sales and marketing roles at both The Walt Disney Company and BBC Worldwide.
“ZAG’s content resonates with broad audiences around the world, delivering first-class family-friendly storytelling grounded in real life with a little touch of magic to help the characters not only fight supervillains, but also help them to discover themselves, all delivered with a sophisticated cinematic experience,” commented Mark. “It’s an incredible opportunity to join ZAG and work alongside Julian and lead the respected team of executives as the company continues to focus on developing products and experiences that inspire a new generation.”
Jeremy Zag, founder and ceo at ZAG, continued: “Mark is an entrepreneurial, accomplished, and results-oriented executive with broad international experience who can spearhead ZAG’s licensing and merchandising activities around the globe.
“His expertise at Paramount in developing innovative and sophisticated solutions to deliver some of the world’s top-grossing global brands will be invaluable at ZAG as we continue to grow, and I look forward to working together with him.”
ZAG has seen its business grow exponentially in recent times. New offices have been established around the world in Paris, Frankfurt, London, Montreal, LA, Miami, Mexico City, Tel Aviv, Dubai and Shenzhen, collectively delivering over US$1 billion in retail sales (as of December 2021) for Miraculous.
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