Mark will oversee all of Viacom’s CP business outside of the US after taking on new svp role.
Mark Kingston has been promoted to senior vice president of Nickelodeon and Viacom Consumer Products, it was confirmed yesterday.
In his new role, Mark will now oversee all of Viacom’s consumer products business outside the US across retail, operations, licensing and promotions and marketing. His prior role focused on Europe, Middle East and Africa.
Mark – pictured second left with some of the Nickelodeon team at Toy Fair yesterday – will report to Pam Kaufman, chief marketing officer of Nickelodeon and president of Nickelodeon Consumer Products, who last year took over global responsibility for Nickelodeon’s billion dollar consumer products business.
Pam commented: “Mark’s knowledge of the international licensing landscape is second to none.
“During his tenure, Mark has significantly expanded our EMEA consumer products business, while also identifying and building new international opportunities and relationships, and developing overarching region specific CP strategies.”
Mark joined Nickelodeon in 2011 as vp of European licensing, retail sales and trade marketing.
He replaces Ron Johnson who has left the company.
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