Magazine joins forces with food and wellbeing brand for launch of debut gift box.
Beauty and fashion magazine Marie Claire UK has revealed a new collaboration with food and wellbeing brand Lifebox, which will see the launch of its debut gift box.
The ‘Marie Claire made by Lifebox, Winter Skin Edition’ – which is £36 – is a collection of healthy food and drink, ingredients, supplements and natural beauty products.
Products include Pukka teabags, Pip and Nut Almond Butter, Primrose’s Kitchen Muesli, Leafy Kale Crisps, Potion London Beauty Formula and Better You Goodnight Spray to name just a few.
Justine Southall, md, fashion and beauty, Time Inc. UK, commented: “Our audience wants to feel great and look good, and we believe that the ability to do this, to feel confident and find her own success, is wrapped up with how we live and what we eat.
“With this philosophy at heart Lifebox made by Marie Claire is an ideal brand extension for us; wellbeing from the inside out. We’re extremely happy to be working with the Lifebox team in making this new food and health box a reality.”
Jenny Sleath, Lifebox founder and ceo, added: “We are both honoured and excited to be partnering with one of the world’s leading magazines to launch our exclusive Marie Claire Lifebox for November 2017.
“The box and the project has been in motion for a very long time – it is looking fantastic and remains true to the identities of both the Lifebox and Marie Claire consumer. We look forward to welcoming a new customer base, and fresh opportunities with the launch of this very exciting box and collaboration.”
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