This ad will be closed automatically in X seconds.

Mardles teams with Beefeater for Aardman promo

Company will be bringing meal times to life with special activity sheets in restaurants.

AliveLab has teamed up with Beefeater restaurants as part of its ongoing partnership with Aardman Animations.

Each child that dines at Beefeater throughout December can bring a special activity sheet to life by using the free Mardles app: Shaun the Sheep magically appears in front of them to pose for a cheeky selfie.

In addition, children also receive a free Shaun the Sheep interactive deck of cards with their meal and more augmented reality ‘magic’.

“We know how difficult it can be to entertain children while dining and we’re confident that this will be the first of many exciting restaurant partnerships,” said Sharon Wyness, ceo of AliveLab.

James Murden, head of creative, at AliveLab, added: “We can add Augmented Reality to virtually any product, service or promotion. We have 60 animated characters ranging from dinosaurs to unicorns and our own published app, we can move quickly and would love to talk to more potential partners.”

AliveLab is the company behind the successful Mardles range of products which includes stickers, colouring books, story books and fancy dress masks that all come to life with the free Mardles Augmented Reality app.

Sharon continued: “One of the reasons why we’ve sold over 700,000 products to date is our parent-friendly range, once you’ve downloaded our app you can use it anywhere without the need for 4G or WiFi. We have no registration process and there are never any in-app purchases.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.