Mattel has partnered with manga and anime media brand, TOKYOPOP for a deal which will see the development of original manga-style graphic novels for its Hot Wheels and Barbie brands.
The first titles will include a western-style manga graphic novel series inspired by Hot Wheels and new stories featuring characters from Barbie. Aimed at 8-12s, they are set to debut in print in 2026.
The series will feature fresh artwork and original stories, bringing the brands to new audiences in innovative formats.
“Hot Wheels and Barbie have long been symbols of storytelling, creativity and inspiration, engaging audiences across generations,” commented Ryan Ferguson, global head of publishing at Mattel. “We are thrilled to partner with TOKYOPOP and expand these iconic franchises through captivating stories, bringing new adventures to fans.”
Marc Visnick, TOKYOPOP coo and publisher, continued: “Hot Wheels and Barbie are two of the world’s most adored toy and entertainment brands and we are excited to partner with Mattel to develop and publish new original manga-style graphic novels.
“TOKYOPOP’s catalog is renowned for bestselling titles featuring notable characters for readers of all ages. Adding Barbie and Hot Wheels to our roster brings an exciting dimension, and we look forward to sharing these legendary brands and bold new adventures to our global audience of readers.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
