Man United to launch range of club-branded denim wear with company.
Manchester United has teamed with denim brand True Religion for the launch of a range of club-branded denim wear.
A first for the club, the new global partnership with the iconic American denim brand will see a range of men’s and women’s co-branded styles go on sale from Friday October 26 in the club’s Megastore, as well as online via United Direct and truereligion.com and eu.truereligion.com.
The exclusive collection features jeans, shirts and jackets, including a limited-edition denim jacket embroidered with the club’s crest.
A junior range is also due to be released later in the season.
“True Religion is a well-known, established name in fashion, creating unique designs without compromising on quality,” said Richard Arnold, group md of Manchester United. “The range we have collaborated on includes the same attention to detail and craftsmanship that has made True Religion a global brand, creating a new way for our fans to express their support for their club through every day, easy-to-wear apparel.”
True Religion’s chief marketing officer, Tara Peyrache, added: “We are thrilled to be the official global denim partner for Manchester United. As True Religion continues to evolve and connect with new audiences, it is exciting to offer Manchester United’s global fanbase an innovative line of premium denim for men and women.
“We look forward to this partnership with an iconic club that shares the same values and commitment to performance and quality.”
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