Luxury watchmaker signs with club as global partner and official timekeeper.
Manchester United has added to its roster of official brand partners, securing a deal with luxury watchmaker TAG Heuer.
The three-year deal will see official timekeeper TAG Heuer feature on digital advertising boards at Old Trafford.
Specially crafted TAG Heuer timepieces will be displayed around the stadium, including in the team’s dressing room, as well as the club’s Aon Training Complex and its offices in Manchester, London and Hong Kong.
TAG Heuer branding and its brand motto – #DontCrackUnderPressure – will feature across all of Manchester United’s digital platforms, including its website and social media.
Jean-Claude Biver, TAG Heuer ceo and president of the LVMH Watch Division said: “Manchester United is the most prestigious football team in the world and getting into football at the highest level is for me very important.
“TAG Heuer doesn’t ‘sponsor’, we ‘partner’ with iconic teams, organisations, and people who share similar values and a strong vision.”
Richard Arnold, group md at Manchester United, added: “In TAG Heuer, we have a partner that will naturally be well-equipped to support us, not least because we share so much.
“Our rich history can be traced back to the same era; we’ve both overcome challenges and come out stronger in our quest for the highest level of performance. Our prestige is down to our unrelenting commitment to be pioneers.
“Above all, TAG Heuer understands that the journey always continues, as time does, and I’m very proud to say that we’re now on that journey together.”
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