Cadbury and Manchester United are continuing with their successful partnership.
The company – along with other Mondelēz International brands such as Oreo, Toblerone, Milka and belVita – has been working with the football club since 2020 on ‘generosity-focused’ community initiatives.
The partnership will expand and bring new opportunities to engage Manchester United’s global fan base including with the creation of dual-branded snacking products and national campaigns.
In addition, when the 2023/2024 season kicks off in August, Cadbury will launch its biggest ever ticket giveaway. Fans will have the chance to win thousands of prizes every week including hospitality experiences, match tickets and cash prizes.
“We are delighted to be extending our relationship with Mondelēz International and the opportunity to build on what we have achieved with our partnership so far,” commented Victoria Timpson, Manchester United ceo of Alliances and Partnerships. “Both Cadbury and Manchester United take pride in supporting local communities. Cadbury recognises the ability football has in uniting fans for a common cause and we look forward to once again utilising the partnership to amplify important community campaigns.”
Nick Rogers, sponsorship lead, Northern Europe and Mondelēz International, continued: “We’re thrilled to extend our partnership with the legendary Manchester United. We’ll bring even more exciting products and experiences to our consumers while continuing to make the game more inclusive for all fans.
“At Cadbury, we’re dedicated to supporting families and fans, and, as we approach our 200th birthday, our shared ‘glass and a half’ ethos with Manchester United has never been more important.”
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