This ad will be closed automatically in X seconds.

Manchester City scores fashionwear partnership with C.P Company

Manchester City has confirmed a new multi-year partnership with Italian fashion brand, C.P. Company, which will celebrate the relationship between the city of Manchester and the brand.

As the Official Style Fashionwear Partner of the Manchester City men’s first team, C.P. Company will design an exclusive range of fashionwear to be worn exclusively by the men’s first team players, coaching staff and executive management when travelling for UEFA Champions League away fixtures, in addition to a number of other matches.

Among them will be the Goggle Jacket, developed in a customised silhouette with co-branded lenses and embroidered logos.

All garments are reworked in the signature colours of C.P. Company (navy blue) and Manchester City (light blue).

C.P. Company will also support City in the Community’s (CITC) Healthy Goals programme, which will see the renovation of three community and school pitches over the course of the partnership.

“We’re pleased to announce a new partnership with C.P. Company today,” commented Kaitlyn Beale, vice president global partnership sales at City Football Group. “Both Manchester City and the Italian brand play a key role in football culture in the UK and beyond, with passionate followers and a shared commitment to embracing new trends and innovation.

“We’re looking forward to working with C.P. Company over the coming seasons.”

Lorenzo Osti, president of C.P. Company, continued: “Our partnership represents an exciting journey from Bologna to Manchester, where two visions, inspired by the same values, harmoniously merge.

“The aesthetic symbolism of the C.P. Company Goggle Jacket has become an icon for football fans, a project where sporting aspiration embraces and keeps its roots alive.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.