Nursery brand Mamas & Papas and home and lifestyle brand, Laura Ashley have introduced a new collection of travel solutions, interiors and baby apparel as part of their eagerly awaited collaboration.
The 49-piece range has launched across the brands’ international stores and online.
Taking inspiration from Mamas & Papas’ innovative product design and Laura Ashley’s timeless prints, the carefully curated collection includes baby and toddler apparel, nursery interiors including bedding, plus a selection of classic toys including a Rocking Horse and Ragdolls.
The range also includes two of Mamas & Papas’ bestselling travel pushchairs – Airo and Ocarro. The versatile pushchairs have been re-imagined with vintage Laura Ashley prints while retaining Mamas & Papas’ much-loved modern design aesthetic.
The collaboration between Mamas & Papas and Laura Ashley was originally revealed in July 2022.
“As a like-minded brand with a strong British heritage much like our own, partnering with Laura Ashley demonstrates our ongoing commitment to providing parents and parents-to-be with unique products that are both stylish and highly practical,” commented Nathan Williams, ceo at Mamas & Papas. “We look forward to launching the collection in-stores globally as well as online, delivered by the guidance and support of our expert colleagues.”
Sonia Kelly, product director at Mamas & Papas, continued: “With a shared belief in the art of storytelling and a common commitment to exquisite detail, Mamas & Papas and Laura Ashley are the perfect pairing. Delving into Laura Ashley’s illustrious archives, we have selected iconic prints that could be re-imagined for a new generation and brought to life in a collection of heirlooms of the future.”
Carolyn D’Angelo, senior md, Gordon Brothers Brands and president of Laura Ashley Global, added: “As we celebrate 70 years of Laura Ashley, we are continuing to grow our network of carefully selected and likeminded global partnerships to celebrate our iconic prints from the past seven decades.
“With family and home at the heart of both brands, this new partnership with Mamas & Papas is a perfect fit to introduce the Laura Ashley brand to new consumers with a special collection that we hope will be loved for generations to come.”
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