This ad will be closed automatically in X seconds.

Laura Ashley and Mamas & Papas confirm new partnership

Nursery brand, Mamas & Papas is partnering with home and lifestyle brand, Laura Ashley on a new range of apparel and other products.

The collection – which is due to launch in spring 2023, Laura Ashley’s 70th anniversary year – will combine the brand’s signature archive prints with Mamas & Papas’ nursery expertise.

Products will include baby apparel, nursery bedding and toys, plus two Mamas & Papas signature pushchairs, reported The Industry.Fashion.

“Our new collaboration is a perfect match, both Mamas and Papas and Laura Ashley were born from the belief of creating new & beautiful products that could not be found elsewhere,” commented Sonia Kelly, product director at Mamas & Papas. “We have a joint synergy, family being at the very heart of our ethos and both believe in the art of storytelling always ensuring beautiful detailing and design in everything we create.

“Looking back into the Laura Ashley archive we have selected iconic prints from the collection to sit across both hard and soft goods and brought them alive to create contemporary heirlooms for a new generation.”

Poppy Marshall-Lawton, vp of Laura Ashley, continued: “We are so happy to be working with Mamas & Papas to launch the Laura Ashley nursery and children’s products that will be distributed internationally. With family and home at the heart of our business, this new partnership will bring the Laura Ashley brand to new consumers at a very special time in their lives.

“As we work towards our 70th anniversary, Laura Ashley continues to grow our network of carefully selected global partnerships.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
EmojiMarca500x500
 
The move will help to bring the brand to more consumers in the Andean territories, with Marca.Me looking to unlock new opportunities to diversify across multiple product categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.