Licensee unveiled new sweet collection at Spring Fair this week.
Sanrio has joined forces with confectioners Mallow Tree for a new sweet collection starring Hello Kitty.
The new range was unveiled at Spring Fair earlier this week, where Hello Kitty herself attended and took selfies with guests to the RJF Farhi stand.
The range features Hello Kitty’s twin sister and best friend, Mimmy, and focuses heavily on sharing products.
Hello Kitty is known for her motto ‘you can never have too many friends’ and the idea of kindness and friendship will play a major part in the promotion of the confectionery.
The Mallow Tree x Hello Kitty range will be available soon to buy in retailers Europe-wide.
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