Game development studio, The Gang is collaborating with Universal Products & Experiences, DreamWorks Animation and Universal Pictures to transport players into the heart of Shrek’s swamp in a new experience on Roblox.
Shrek Swamp Tycoon is the first official Shrek experience on Roblox and welcomes players to venture beyond the iconic ‘Beware Ogre’ signpost to explore Shrek’s swamp and interact with its famous inhabitants and the world of the movie.
By collecting coins and seeking out hidden platforms, players can construct their own experience map and rebuild locations inspired by the film including Shrek’s house, Gingy’s Gingerbread House and more. Players will be able to purchase in-game user-generated content (UGC) items and character heads for Shrek, Fiona and Donkey, as well as unlock exclusive features through completing the entire experience.
“Shrek has been a fan favourite since the release of the first film more than 20 years ago, and we have many fans within our team,” commented Marcus Holmström, ceo and founder at The Gang. “Collaborating with Universal Products & Experiences and leveraging our deep knowledge of Roblox to develop a unique experience for this incredible franchise has been a hugely exciting experience for us. In Shrek Swamp Tycoon, fans get the opportunity to engage with characters from the film in new and clever ways.”
Shrek Swamp Tycoon is the first collaboration between The Gang and Universal Products & Experiences to bring popular DreamWorks Animation franchises to players in the form of unique gameplay and activities on the Roblox platform, with more to come.
The collaboration will also introduce a new combat game, Kung Fu Panda: Hero Showdown, this summer. Inspired by DreamWorks Animation’s Kung Fu Panda films, players will execute unique kung fu moves, based on familiar characters such as Po, Shifu and Tai Lung.
Bill Kispert, svp and gm, games and digital platforms at UP&E, continued: “Dreamworks Animation stories are beloved for their hilarious characters and scenarios and we look forward to delighting Roblox players with new games that feature two all-time favourites. With Shrek Swamp Tycoon and Kung Fu Panda: Hero Showdown, players and fans will get to experience the action and humour of these worlds on an immensely popular platform, in games designed to be played and shared together.”
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