New animated series will be Magic Light’s first for preschoolers.
Magic Light Pictures is to roll out its first animation for preschoolers – having optioned the rights to Nosy Crow’s Pip and Posy picture book series.
The series is illustrated by Axel Scheffler and to date there are seven titles, with sales of over one million copies worldwide.
Magic Light has, of course, enjoyed great success with its adaptations of other books illustrated by Axel – those written by Julia Donaldson – which have all scored huge ratings as festive specials on BBC One since Christmas 2009.
They include the Oscar-nominated The Gruffalo and Room on the Broom, Stick Man and The Highway Rat, which attracted almost eight million viewers on its Christmas Day premier in 2017.
Pip and Posy captures the emotional highs and lows of preschool life and shows that we all can be there to help one another through.
Kate Wilson, md of Nosy Crow, said: “Pip and Posy have proved a smash hit worldwide with their enchanting adventures that preschoolers can really relate to.
“We’re thrilled that Magic Light, with their wonderful track record of adapting children’s books, is set to bring these delightful characters to screen and can’t wait to see them on television.”
Michael Rose, co-founder of Magic Light Pictures, added: “Axel Scheffler has created a charming, colourful world full of funny and lovable characters that perfectly capture the emotional ups and downs that young children experience.
“We’re really excited to be bringing them to life on screen for our first-ever preschool animated series.”
Axel continued: “I am very happy to be working on Pip and Posy with Magic Light, as I have already had such a positive experience of the way they combine respect for the original books on which they base their animation with a deep understanding of their audience.”
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