Mad Beauty is gearing up for what it hopes will be a bumper autumn/winter gifting season, launching a raft of new product including four new collections under its Disney licence.
The company will be marking Frozen’s tenth anniversary with an ‘elegant and ethereal’ collection – shimmering icy effects and plush fabrics will complement inky character artwork across bestselling formats and new innovations.
In addition, classic characters including The Aristocats’ Marie and Bambi’s Thumper are reimagined in timeless artworks across bath, body and beauty essentials. Stitch will be bringing the festive spirit to the party, decked out in his favourite Christmas jumper in a cool yule collection, while there will also be new additions to bestselling ranges for Winnie the Pooh, Pure Princess and Pop Villains.
Across the Star Wars universe, there will be three new collections including a fresh new look for Grogu to complement Mad Beauty’s Mandalorian The Child range. There will also be a collection dedicated to the Mandalorian himself, plus a Star Wars inspired range featuring Darth Vader, the Stormtroopers and the Death Star.
Three new properties have also been added under the Warner Bros. Discovery licence in the form of Gremlins – with Gizmo taking centre stage – The Flintstones and The Powerpuff Girls.
Superman, Batman and Wonder Woman also make an appearance across a range of bath fizzers.
“From reimagining classic characters to exploring new themes and collaborations, we’ve added a touch of sparkle, sass and mischievousness ensuring that every collection embodies the spirit of fun,” commented Julia Cash, creative director at Mad Beauty. “We can’t wait for our customers to revel in the excitement we had while bringing these concepts to life.”
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