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Mad Beauty expands popular Mickey and Minnie range

New collection from beauty licensee now includes Donald and Daisy Duck.

Mad Beauty expanded its popular Mickey and Minnie Mouse collections – this time bringing Donald and Daisy Duck along for the ride.

The Mickey & Friends collection features a design which is inspired by the original cartoons, with bright colours and bold outlines.

There are 35 pieces in the beauty, bath and body essentials collection including tubs of Clay Masks, Bath Jellies, Bubble Bath, Lip Blam Tins, Bath Fizzers, Make-up Bags and Sheet Masks.

“We are so proud and excited as a creative team to launch this beautiful Disney Mickey & Friends inspired bath and body collection,” commented Julia Cash, creative director at Mad Beauty. “Some might think we are brave (mad even) creating so many new collections with the last 12 months, but we are confident that the gift industry will flourish.

“As a brand we stay fresh and on trend, while maintaining the Mad Beauty fully compliant quality to give retailers and shoppers something different, which they expect from us and means they come back time and again.”

Mad Beauty has enjoyed strong growth over the past 12 months through international expansion, and is looking to maintain this through 2021.

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