Bath, body and cosmetics licensee, Mad Beauty has officially received approval from People for the Ethical Treatment of Animals (PETA) for its commitment to producing cruelty-free beauty products.
The PETA ‘Approved’ logo will start to appear on the packaging of Mad Beauty’s extensive range of cosmetic and skincare products from spring 2024.
This certification guarantees that all Mad Beauty products are free from any animal testing, meeting the strict standards set by PETA.
“We are delighted to receive the PETA approval, which serves as a testament to our long-standing commitment to producing cruelty-free beauty products,” commented Julia Cash, creative director at Mad Beauty. “At Mad Beauty, we firmly believe that beauty should never come at the expense of animals. This recognition from PETA reinforces our dedication to creating ethical and sustainable products that consumers can trust.”
Mad Beauty’s PETA approval marks a significant milestone in the brand’s journey towards sustainability and ethical responsibility. Going forward, the company will continue to innovate and create cutting-edge beauty products while upholding its cruelty-free ethos.
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