US retailer, Macy’s has partnered with Gap to launch an exclusive collection of sleepwear, underwear and intimates for men and women.
The first ever partnership between the two brands will see product categories offering an assortment of exclusive designs and colour ways.
The men’s and women’s product has been designed for comfort and style and includes the likes of cozy pyjama sets, loungewear, underwear, bras, boxers and undershirts.
“Macy’s is excited to partner with such an iconic brand like Gap,” commented Rachel Leinwand, Macy’s vp of merchandising active, basics, outdoor. “This collection is a great addition to our men’s and women’s basics assortments that will provide classic but modern styling with quality fabrics and fit – giving our customers more options to own their style.”
Adrienne Gernand, president of b2b and international commerce at Gap, continued: “We are thrilled to launch this collection of Gap sleepwear and intimates exclusively at Macy’s and to extend our customer reach.
“This launch is an opportunity to amplify the Gap brand and deliver must-have essentials in comfortable, breathable fabrics to men and women across the US.”
Centric Brands will design, produce and distribute the Gap and GapBody sleepwear and intimates assortment sold at Macy’s through a partnership facilitated by Gap’s licensing agency, IMG.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
