This ad will be closed automatically in X seconds.

Macmillan Children’s Books to grow Dear Zoo

Company will manage consumer products programme in-house for classic book brand.

As part of a growth plan for the Dear Zoo brand – based on Rod Campbell’s bestselling book – Macmillan Children’s Books will now manage the consumer products programme in-house.

Macmillan is working with licensing consultant, Keith Pashley, on a brand strategy that will see Dear Zoo extend into new retail partnerships and product lines, introducing baby and infant ranges that capture both the colourful animal cast of the book, as well as the strong story sentiment of welcoming a perfect new addition to the family.

Keith will report into Michele Young, rights director at Macmillan Children’s Books.

Building on the successful licensing programme that is already in place with core partners Milly & Flynn, Paul Lamond Games and Neviti, the initial focus will be on a small number of key product categories, including apparel, nursery and toy and games and will be supported by a refreshed style guide and new digital assets.

“From spring 2019, I am very pleased to say that all the Dear Zoo publishing, including the paperback edition, will be at Macmillan Children’s Books and this is an exciting opportunity for us,” said Stephanie Barton, publisher 0-6 at Macmillan Children’s Books. “Our approach will be to stay true to the quality and values of the original work, and to have fun as we develop new products and Dear Zoo experiences for very young children and their families.”

The Dear Zoo storybook has sold over eight million copies and is published in over 25 languages. In 2018, sales through the UK Nielsen Bookscan were up by nearly 14% year on year.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Anne_Bradford
 
Difuzed, licensed lifestyle products supplier of some 20 years heritage, and Drew Pearson, accessories specialist established in 1985, have welcomed Anne Bradford in the newly created role of commercial director....
W&GForbiddenPlanet500x500
 
A wide range of licensed apparel, giftware and homewares based on the world of Wallace & Gromit has arrived on the high street, via pop culture retailer Forbidden Planet, in partnership with Aardman....
B&LLAs2025500x500
 
Industry encouraged to prioritise completing entries in good time....
ToyFair_drinks_party
 
Supported by show organisers, the mixer is open to all toy and licensing professionals with drinks courtesy of LSB and PPS...
FanattikYuGiOh500x500]
 
Pop culture brand, Fanattik has further strengthened its licensing deal with Konami Cross Media, which manages the rights for the Yu-Gi-Oh anime series....
MissPiggyOris500x500
 
The Muppets and Miss Piggy have teamed up with Oris on the launch of a new hot pink ProPilot edition....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.