New lip colour launches as part of MAC’s initiative with ten beauty influencers.
UK beauty vlogger Fleur de Force has teamed up with cosmetic giant MAC to create a new lip colour.
The initiative is part of MAC’s new beauty influencers campaign, which sees ten social media beauty influencers from various territories create their own shades.
Fleur’s lipstick shade is launching in Selfridges today (May 10) with a special sold out event being held at the Manchester Trafford store later in the week (May 12).
Fleur will be sharing her top beauty tips to celebrate the launch of the lipstick.
Fleur commented on her blog: “It’s beyond amazing to have been asked to collaborate with MAC, both because I adore the brand personally, but also for MAC to be acknowledging bloggers in this way.
“It’s their first ever collaboration with influencers and I feel so honoured to be part of it.”
Joining Fleur in the collaboration are influencers from the US, Canada, Brazil, Middle East, France, Germany and Australia, as well as fellow UK influencer Alessandra Steinherr.
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