Activewear brand and fitness company launch Stronger as One capsule collaboration.
Activewear brand Lululemon has teamed up with Barry’s Bootcamp for the launch of a new capsule collection.
Called Stronger as One, the 30-piece collaboration includes leggings, tanks, hoodies, sports bras, jackets, shorts, tote and duffel bags, joggers and t-shirts for men and women.
The collection aims to celebrate ‘sweating together and growing together’ according to the two companies.
Ben Stubbington, svp of design at Lululemon, commented on Fashion United: “There are technical solves throughout the collection so you can focus on your sweat experience instead of your gear.”
Co-branded retail pieces, community activations and shared ambassadors are helping to promote the collaboration.
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