Following on from two successful collaborations, British brands Lulu Guinness and Waitrose are once again teaming up, this time for a Christmas gifting range.
The third exclusive collaboration has been designed with durability and sustainability in mind and once again features Lulu’s signature red lip motif.
Available online and in-store at Waitrose and John Lewis, the first product is a tote bag made from recycled plastic bottles. The tote (£15) is adorned with Lulu’s signature lips and two varying lengths of sturdy woven straps.
The first Waitrose x Lulu Guinness tote launched in September 2023, and was dubbed the season’s “most affordable It-bag”; with a huge social media buzz leading to 75% of stock sold on the first day.
More than half of customers who shopped the bag chose to buy more than one in the same transaction – which led to the retailer imposing a two-bag limit per customer to ensure fairness – and the second collaboration tote, which launched in mid-June this year, one sold every four seconds.
At the end of November, customers will also be able to shop two new products from Waitrose – a reusable coffee cup (£7) and drinks bottle (£12), in the matching Lulu design.
“It’s an honour once again to be working with Lulu, and we’re thrilled to include two new additions for this collaboration,” commented Tim Shaw, non foods buyer at Waitrose. “The collection has been designed once more with durability and sustainability in mind, and this time the tote comes with a detachable coin purse featuring Lulu’s signature red lip motif.
“Whether you’re shopping the range for yourself, or gifting to a loved one this Christmas, we hope our customers love the products as much as we do.”
Lulu Guinness added: “I am thrilled to see our third Waitrose collaboration tote. I always aim to ensure that each design is unique while staying true to my brand’s identity. This time, I wanted to make the design all about our iconic lips, creating a fun and cheerful print that cascades across the tote like snowflakes. I hope it adds a touch of joy to everyone’s shopping experience.”
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