Loungefly – the lifestyle brand from Funko – has revealed its second collection for casual apparel line Loungefly Apparel, celebrating the 70th anniversary of Disney’s classic Alice in Wonderland animation.
The range of apparel and accessories will be launching on 3 September. It will include a cropped hoodie, unisex button-up shirt and t-shirt. The hoodie also comes with a pin-collecting lanyard and logo-printed drawstrings.
Fans can add further flair to their Alice-inspired outfits with related accessories. These include the existing Cheshire Cat crossbody bag and limited edition 3″ Collector Box Sliding Enamel Pin.
The brand will also release a two-in-one Alice in Wonderland cosplay mini backpack with detachable Dinah wristlet, Alice in Wonderland keyhole crossbody bag and keyhole cardholder.
“The Loungefly creative team has been inspired by the whimsical style of Alice in Wonderland and is excited to share the Loungefly Apparel collection with fans,” commented Liz DeSilva, creative vp at Loungefly. “Further strengthening our relationship with the Disney brand, from Funko to Loungefly and now Loungefly Apparel, we’re honoured to be part of the animated film’s milestone anniversary celebration with a new collection that fans will love.”
Loungefly Apparel launched in May with a Winnie the Pooh themed casual loungewear line.
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