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Louise Redknapp unveils George at Asda tie-up

Star partners with retailer on ultimate home collection, the Love Louise Edit.

Singer and media personality, Louise Redknapp has partnered with George at Asda on what is being billed as the ‘ultimate’ home collection.

The 27-piece Love Louise Edit has been chosen by Louise from the George Home Spring/Summer collection and is available exclusively at Asda.

Aiming to reflect the singer’s contemporary interior style, the range features items across bath, bed, kitchen, dining, lighting and living, with the colour palette focused around soft neutrals.

“I was so impressed by the mix of colours, the quality and the general design and look of the products,” commented Louise. “It was so easy to pull out an edit that I was super happy with.”

Items include glassware, rugs, bedding, matt cutlery in gold and black and bathroom accessories among others.

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