Food expert and TV chef teams with Haden for its first cookware collaboration.
Haden – one of the UK’s leading small domestic appliance brands – has revealed its first cookware collaboration, teaming up with food expert and TV chef, Lorraine Pascale.
The company believes that Lorraine (pictured) will bring a ‘fresh and exciting take’ on products within the SDA arena.
The products collaborated on include a Stand Mixer, Air Fryer, Soup Maker, Kitchen Angel Instant Cooker and Health Blender. The products will be available from October.
“We are thrilled to be working with Lorraine,” said Haden’s Sachin Bagga. “We really admire her amazing social voice and efforts to spread the word on nutrition and wellness.
“The products we have collaborated on with Lorraine will enable anyone, right from the budding chef to the novice in the kitchen, to create dishes they can really be proud of.”
Lorraine added: “Eating well is so important, but with increasingly busy lifestyles it is not always possible to make healthy, nutritionally balanced and delicious dishes.
“So I decided to collaborate with Haden to create cooking products that can help you maintain a healthier lifestyle, but also allow you to be creative in the kitchen.”
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