Following successful projects for Netflix and Riot Games, artist-led studio Lord Whitney is looking forward to dreaming up more ideas for brands looking to translate their IP into world class immersive experiences and experiential brand activations in 2023.
Working with Netflix, Lord Whitney leveraged the IP from three of the platform’s biggest shows – Stranger Things, Pretty Little Liars and Riverdale – to create a one-off promo event that took members of the public out of the Manchester Arndale Centre and onto the set of the favourite Netflix shows.
The company designed, built and ran the journey-led immersive experience which recreated aspects from each show and allowed shoppers to assume characters, capture content and share their experience on social media.
“Lord Whitney are a force to be reckoned with,” commented Netflix’s Sam Collinson. “Their creative vision is inspiring, their attention to detail and execution is flawless, but most importantly they are a great team to work with. Literally cannot wait to work with Lord Whitney again.”
Lord Whitney also recently joined the creative team to realise an epic world build for a 14-minute cinematic odyssey as part of the launch of the League of Legends World Championships and Netflix’s animated series, Arcane.
Real world immersive sets of Zaun and Piltover – two of the cities within the world of Arcane – were created, full of specific detail and Easter eggs from the show.
Lord Whitney is now on the look out for new projects to apply their creative vision.
Amy Lord, artistic director at Lord Whitney, commented: “Our approach lends itself to getting under the skin of existing brand IP. We love taking worlds, characters and stories that people know and realise them in detailed experiences that audiences can immerse themselves in. With a few projects on the horizon we’ve excited for what 2023 holds.”
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