Loose Women mobile game on the way

ITV appoints Pointvoucher Studios to develop game based on popular daytime show.

A mobile game based on the popular ITV flagship lunchtime panel show, Loose Women, is on the way after ITV secured a deal with Pointvoucher Studio.

The show celebrates its 20th anniversary in the autumn, with Pointvoucher Studio’s word wheel puzzle game launching in July. It will be free for viewers to download and will offer hundreds of challenging word puzzles.

The game will also connect to the Pointvoucher reward platform, which allows players to earn points as they play. The points can then be for a variety of real-world products and services in the Pointvoucher Marketplace which includes w wide range of brands and merchants.

“We are delighted to be partnering with such an esteemed brand,” said Nicolai Elmqvist, ceo of Pointvoucher. “Loose Women is a much-loved programme and we are confident that the game will harness this popularity to create a consistent, engaged audience who will want to play.”

Neil Bowler, commercial development manager at ITV, added: “Mobile gaming has been a really interesting growth area for ITV as part of our ‘More Than TV’ strategy, and I’m delighted to be working with Pointvoucher Studio to launch the Loose Women game around one of our most recognisable and popular shows.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.