Initial Peter Rabbit range will launch across a host of Cadbury products for Easter 2021.
Penguin Ventures has secured a long-term partnership for Classic Peter Rabbit with Cadbury at Easter.
The initial Peter Rabbit range will launch across a host of Cadbury products for Easter 2021 and will be available nationwide.
The character will appear on some of Cadbury’s most iconic product ranges in what Penguin Ventures describes as ‘a perfect pairing of two British brands’ so intrinsically associated with Easter.
“We are very excited about this partnership of two very beloved brands with a shared rich British heritage,” said Markéta Kristlová, senior brand manager Easter at Cadbury. “We look forward to Peter Rabbit and Cadbury’s helping families to have even more magical Easter celebrations from next year.”
Lindsay Pearl, head of international licensing at Penguin Ventures, continued: “We are over the moon to be able to announce a long term collaboration with Cadbury on a beautiful and delicious range of Peter Rabbit Easter chocolate.
“Peter Rabbit and Cadbury are both synonymous with Easter gifting, shared experiences and family celebrations and we look forward to amplifying those shared values as we launch next year.”
Cadbury is the biggest chocolate brand at Easter in the UK with popular products including shell eggs, hollow bunnies, Mini Eggs and Crème Eggs.
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