This ad will be closed automatically in X seconds.

London Spirit and Transport for London mark the second year of partnership

Transport for London and London Spirit have once again teamed up ahead of the return of The Hundred, with a new London Underground-inspired playing shirt to be worn in the opening home fixture.

The playing shirt marks the second year of the partnership, following a range of TfL-inspired London Spirit apparel launched in 2023, with the likes of Heather Knight, Dan Lawrence, Meg Lanning and Liam Dawson set on donning the shirt in opening game at Lord’s.

The limited edition shirt is available to purchase online and at Lord’s Cricket Ground for all London Spirit home games during the competition. The design takes inspiration and pays homage the familiar Barman moquette that sits alongside the TfL roundel and London Spirit iconography.

“We are delighted to have worked with the London Spirit team again to create another exciting design for cricket fans to enjoy whether they’re traveling on the Tube to watch The Hundred, or watching the matches with friends,” commented Ellen Sankey, TfL’s brand licensing manager. “Like the Tube, cricket is a huge part of London’s history, so it’s great to see how London Spirit has used our iconic heritage to make these new innovative designs.”

Londoner and new addition to London Spirit, Cordelia Griffith, said: “The playing shirt is really cool, I love the design and think fans will too. I’m incredibly excited to make my debut for London Spirit this summer and can’t wait to experience playing at Lord’s in front of a packed-out home crowd.”

The Hundred returns on 23 July for its fourth season.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.