Standard Fiber – a key supplier to the home textile and hospitality markets – has secured a new deal with Highclere Castle.
The agreement – which was brokered by LMI – gives the company the rights to develop and distribute a broad assortment of bed, bath and pet products, designed with the distinctive English elegance and charm of the famous estate.
Highclere Castle – home of the Carnarvon family since 1679 – is a working estate and farm of approximately 5,000 acres in the North Wessex Downs and an official designated Area of Outstanding Natural Beauty.
The Castle and its grounds are widely recognised worldwide as the location of Downton Abbey.
Standard Fiber is in the process of building collections of products directly through the influence of Lord and Lady Carnarvon. Products include sheet sets, towels and bath accessories, bathrobes, throws, blankets, pillowcases, duvet covers, fashion and basic bedding, pet beds and accessories.
The collections will be sold in the US, Canada, Mexico and the Caribbean, as well as offered to the European market on a select retailer basis.
“We are thrilled to have established a collaboration with Highclere Castle and are looking forward to working closely with Lord and Lady Carnarvon to deliver a bespoke collection of products designed with a fresh, innovative and creative interpretation of their brand,” commented Chad Altbaier, cco at Standard Fiber.
Lady Carnarvon continued: “The English allure and the regal estate experience is trending in today’s creator economy where storytelling is key. If you are familiar with Highclere Castle website, you will know storytelling is my passion. We are very excited to work with the Standard Fiber team their creative expertise in the development of our luxury products for bed, bath, and pets under the Highclere Castle brand.”
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