Agency appointed to handle the worldwide licensing programme.
Licensing Management International will be bringing Royal Armouries to Brand Licensing Europe, having been appointed to handle its worldwide licensing programme.
The Royal Armouries houses its world-class collection of arms and armour at its three sites in Leeds, Fort Nelson and the Tower of London.
It is one of the oldest purposely created visitor attractions in the UK, with objects being arranged for display since the 16th century.
Its collection comprises about 75,000 items, with highlights including the famous armours of King Henry VIII, Indian Elephant Armour and the Great Turkish Bombard.
A brand deck and style guide has been developed, with LMI talking about opportunities on its stand at Olympia (F85) next month.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
