Classic motorbike brand sees heritage licensing programme expand.
The heritage licensing programme for British motorcycle brand BSA has welcomed a number of new partners.
The BSA company has recently been bought out by Indian multinational automobile manufacturer, Mahindra. The new owners are now planning to relaunch the classic British bike brand worldwide, including the revival of the BSA motorbike.
Licensing agent LMI has secured a number of new deals across several territories.
These include 7 Vision for the UK, which has designed an exclusive range of leather goods including bags and wallets. The company also has a range of apparel including knitwear, underwear, hoodies, t-shirts and leather jackets.
In addition, US-based Desperate Enterprises is on board for a classic range of BSA tin signs, tin thermometers and ice box magnets. Meanwhile, in the Netherlands, Belgium and Luxembourg, WSI Models is launching a range of BSA M21 scale models for the Royal Dutch Touring Club’s 70th anniversary.
Over to Canada, and Vision Eleven has added a BSA apparel range including adult knit and woven tops, jersey and fleece, cold and warm weather headwear, socks, underwear and light outerwear.
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