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LMI reveals raft of deals ahead of Licensing Expo

Agreements confirmed for BSA Motorcycles, British Motor Heritage, Hobgoblin among others.

LMI is jetting off to Licensing Expo with a new raft of new deals under its belt across a range of its brands.

First up, Bioworld Europe has secured a European licence for a range of BSA Motorcycles products. These will include adult hoodies, sweats, t-shirts, tank tops, nightwear, bags, beanies, caps, socks, phone covers and small leather goods.

In addition, a new sports line of apparel and luggage is being introduced by Licence Brand Stockage in France, using the classic marques of British Motor Heritage.

Following the successful launch of its British Motor Heritage and BSA apparel collections, Sicem International Italy has extended both licences for a further term by introducing some new designs into the collections.

Moving on, and ruby beer Hobgoblin has been signed up by Poetic Gem, which will launch a range of licensed adult apparel in the UK, including t-shirts, sweatshirts and hoodies.

Meanwhile, Twizler has teamed with Bright Star Characters in a worldwide deal to produce a range of licensed Popcorn the Bear greeting cards.

Finally, French lingerie brand Undiz will be launching a PEZ loungewear and underwear line in its stores worldwide.

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