Agency to handle licensing programme for premium beer brand.
LMI has been appointed to represent the Hobgoblin beer brand for licensing.
Available in cask, keg, bottle and can, Hobgoblin is Marston’s largest single brand.
It is one of the UK’s fastest growing premium beer brands and the UK’s eighth biggest cask beer.
LMI will now be looking to transfer the appeal of the brand’s hobgoblin character into licensed products, with all categories being considered.
Hobgoblin will form a key part of LMI’s stand at Brand Licensing Europe in October.
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