Club reveals number of new deals, renewals and opening of new shop this summer.
Liverpool Football Club has been busy off the pitch, announcing a number of new licensing deals, renewals and a brand new club shop opening this summer, the largest in Europe.
Pitch has been appointed as its DVD licensee and will produce End of Season reviews. Meanwhile, Iconic Treasures will be publishing a Liverpool FC Archive collection book and Sport Media recently launched the ‘Mr Liverpool’ book, a biography of the late Liverpool great Ronnie Moran.
Sport Media will also launch this year a special 125 anniversary book, celebrating the birthday of Liverpool FC.
In addition and reflecting the strength of the brand, some longstanding licensees have been renewed including Danilo, GB Eye, Nanostad, Winning Moves, Source Lab, CWI Holdings, SCS Trade and Grange Publications.
Internationally, Liverpool FC has seen growth in the US with its agent Fermata and the appointment of seven licensees.
Reflecting this, Liverpool’s retail footprint continues to expand with stores now in Abu Dhabi, Thailand, Malaysia and Indonesia.
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