Little Brother Books is ending 2024 by announcing a bold slate of new and unique ranges coming in 2025 that will take it into more categories – complementing the success the company has achieved in annuals and, more recently, with its Fun Learning Education range.
LBB – which says it has thousands of exclusive retail stores supporting its annuals range each year – is always looking to bring innovation to the traditional format, recently introducing My First Annuals, featuring Bing and CoComelon. The colourful titles are printed as an A4 board book format with a cut-out carry handle for little hands, nd feature 10 pages of early learning fun and entertainment.
Activities include My 1st a, b, c and 1, 2, 3, as well as My 1st Shapes and My 1st Colours.
For back to school earlier this autumn, LBB launched series two of its successful Make Learning Fun education range, developed in partnership with online learning platform, Purple Mash. The 2024 expanded range included new partnerships and featured brands including Wallace & Gromit, Angry Birds, Peanuts, Alphablocks and Numberblocks. The workbooks combine 100% curriculum-based content with popular characters, with series three due to launch in 2025.
The company has also added new brands to its Annuals, Gaming Guides and Activity ranges for both summer and Christmas 2024, as well as further extending its retail distribution with 500+ Cardfactory stores. Its Shoot Annual and new Taylor Swift 2025 Special Edition were complete sell outs in 2024, heading up the range.
“We’ve had another knockout year, and we are thrilled with the popularity of the new formats, ranges and brands we introduced, as well as further extending our leading retail distribution, with 100s of new stores,” commented Matthew Reynolds, md at Little Brother Books. “2025 is an exciting new chapter for us as we double our publishing portfolio into completely new categories. We plan to bring innovation and ‘newness’ to everything we do and position ourselves as the go-to for family-friendly publishing, with ranges throughout the whole year.”
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