Company will develop a full range of consumer products for action sports entertainment brand in the UK.
Lisle International has added to its portfolio, signing up to represent Nitro Circus in the UK and Eire.
The company will be developing a full range of consumer products for the action sports entertainment brand.
Nitro Circus has already sold out numerous arena shows on multiple tours, and will perform at London’s O2, Manchester Arena and Glasgow’s SSE Hydro in February 2016.
In addition to this, TV programming has aired in more than 60 countries, while the brand has nearly six million Facebook likes and over 100 million people viewing digital content each month.
Key product categories for Lisle will include home entertainment, video games, apps and mobile, toys, apparel and publishing.
“We are thrilled to announce our new partnership with Lisle International Licensing,” said Peter Maule, global head of licensing for Nitro Circus. “Lisle International has had tremendous success with major lifestyle and entertainment brands worldwide and has created exceptional licensing and retail programmes for its clients.”
Colin Lisle, managing partner at Lisle International, added: “We are excited to work with such a vital and innovative brand as Nitro Circus. We look forward to leveraging their considerable live entertainment success in the UK as part of an extensive licensing roll out.”
