This ad will be closed automatically in X seconds.

Lisle Licensing picks up Smooshy Mushy

Agency to handle successful squishable slow rise collectable line in UK and Europe.

Lisle Licensing has been named as an agent for the current hit squishable slow rise collectable line, Smooshy Mushy.

The company will look to customise a brand and marketing programme that supports the Smooshy Mushy trademark into additional categories in the UK and Europe.

At the same time, Evolution USA will handle the licensing for the brand in North America and worldwide (excluding UK, EMEA and South Africa).

The deals were secured by OLO Industries, in partnership with RedwoodVentures.

“Over 50 million YouTube fans love our Smooshy Mushy brand and we have seen a huge community develop around our adorable slow rise line,” said Shelly Owen, owner of OLO Industries. “We’re looking forward to building the Smooshy Mushy brand with consumers across numerous product categories, and we believe Evolution and Lisle Licensing are the absolute best partners to make this happen.”

Sales of the Smooshy Mushy collectable line have been brisk since launch in October 2017, said Andy Wiseman, ceo of RedwoodVentures.

“Smooshy Mushy was a sell out in 2017 when exclusively available at Walmart,” Andy commented. “Demand has remained extremely strong in 2018 as the line expands to Toys R Us, Target, Michaels, Amazon and other retailers, in addition to dozens of key world markets.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
NikeNFL500x500
 
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised to further elevate its partnership....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.