New York-based licensing and branding agency, Lisa Marks Associates has expanded its management team, welcoming two new hires.
Maureen Taxter has joined the company as svp of licensing, bringing with her over 20 years of experience from roles at Nickelodeon & Viacom Consumer Products, Hasbro and Jim Henson/Muppets. At LMA, Maureen will be looking to enhance the company’s licensing strategies and partnerships.
Meanwhile, Donna Moore has been appointed director of product development and will lead the product development team and play a key role in bringing innovative and compelling products to market.
She has over 15 years of experience in both retail and manufacturing, with a proven track record of managing product lines from ideation through production including developing licensed products with brands including Disney, Warner Bros. and Nickelodeon.
“Maureen and I go way back, and we are thrilled to collaborate once again as we continue to bring innovation and long-term growth to our client brands with exciting and meaningful new programmes,” commented Lisa Marks, president of LMA. “Bringing strong licensed products to market is paramount to LMA, and we are excited to have Donna on the team as well leading these important initiatives.”
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