Robinsons Brewery creates new Iron Maiden inspired beer for Halloween market.
A new limited edition version of the successful Iron Maiden inspired Trooper beer is set to hit shelves.
Robinsons Brewery has created a new design for the beer, which will see iconic character Eddie take on a traditional Dia de los Muertos – Day of the Dead – appearance during October and November, reported Talking Retail.
The move will help the company tap into the growing market for Halloween beers.
“We are incredibly proud of our recent award win, and how Trooper continues to perform well in the UK and across the 50 plus countries that we export to,” said Sam Kennerley, brand manager for Trooper. “Iron Maiden have a huge fan base in Mexico, so to take inspiration from Dia de los Muertos and combine with the iconic Eddie character felt like the perfect fit.”
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