Retailer launches official kit, games and accessories ahead of World Cup kick off.
Lidl is launching a range of England products for football fans of all ages ahead of the official start to the 2018 FIFA World Cup in Russia.
The official merchandise arrives in-store and online from Sunday June 3.
Product includes England Tabletop Football, a men’s sweatshirt, adult and kids t-shirts, plus an England gym bag and backpack, water bottle, lunchbag and mini football.
In addition, there is also a FIFA 2018-branded football available.
Lidl is the official supermarket of the England football team, and lead grassroots partner of The FA, Scottish FA and FA of Wales.
The retailer has bought back its Lidl Football Zones this summer, to promote its football partnerships across England, Scotland and Wales. Children will be able to try out their skills, with FA coaches on hand to offer tips.
There will also be opportunities to win prizes, plus activities for the whole family such as face-painting, garden games and the NSPCC’s Big Goals for Little Zones zone.
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