Licensing Works has unveiled a number of new Kewpie products, perfectly timed for Valentine’s Day.
Licensing Works – which is the exclusive agent (outside of Japan) for Kewpie Corporation, the worldwide owner of the Kewpie IP – has secured several direct to retail programmes.
Australian based retailer, Cotton On is leading the way with a 30+ piece uniquely designed Kewpie-themed apparel and accessories collection. Available worldwide through Cotton On, Body and Rubi brands, the range includes t-shirts, camis, hoodies, dad caps, bucket hats, sleepwear, socks and jewellery among other items.
Cotton On operates across 22 countries and 1,500 stores, with a strong presence in the US and Australia.
In addition, Urban Outfitters is the launch partner for Smoko’s collectable Kewpie figurines, as well as a line of Kewpie nail products, sticks and pins designed by visionary artist, ONCH.
Meanwhile, Moni Honolulu has a number of Kewpie-themed products store-wide, exclusively available in Hawaii. The line includes gifts and novelty items, bags and apparel.
Licensing Works has also secured a number of new licensees for the brand. These include Goodie Two Sleeves and Whatever Co for apparel and accessories. Ongoing partners include Hot Topic, ONCH, Smoko, The Oblong Box Shop, The Forecast Agency and DoodleUS.
“We’re thrilled to collaborate with such fantastic partners to bring Kewpie to life in new and exciting ways,” commented Leslie Levine, owner of Licensing Works. “As ambassadors of goodwill for over 115 years, Kewpie inspires love and joy, making it the perfect muse for a wide range of products, from apparel and home goods to collectables and stationery.”
Created in 1909 by Rose O’Neill – recognised as America’s first female cartoonist – Kewpie began as a comic strip before becoming a global hit through dolls and merchandise.
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