Licensing International unveils 2024 Excellence Awards winners

The winners of the 2024 Licensing International Excellence Awards were unveiled last night (20 May) in a ceremony that brought together industry executives from around the world to celebrate the best of the global brand licensing community.

The winners were selected from 197 finalists in 32 categories. More than 800 submissions were received, narrowed down by an expert global judging panel of 200 judges from 20 countries.

Returning this year, the Excellence Awards were hosted by Cakewalk Entertainment founder and ceo George Leon and La Panadería president and ceo Maca Rotter. The awards were presented by sponsors Alifish, InSpirit Designs, Jazwares, SEGA and Stumble Guys.

“The Licensing International Excellence Awards winners represent the boundless creativity, ingenuity and talent of the global brand licensing industry,” commented Maura Regan, president of Licensing International. “We congratulate this year’s winners on their adeptness in bringing the world’s most beloved brands, characters, and properties to consumers in exciting and unique ways.”

The 2024 Licensing International Excellence Awards winners are:

BEST LICENSED BRANDS

  • Best Brand: Animated, Bluey – Ludo Studio & BBC Studios
  • Best Brand: Art, Design, or Museum, V&A
  • Best Brand: Corporate, United States Postal Service (Global Icons)
  • Best Brand: Food, Beverage, Restaurant, M&M’S – Mars Wrigley (Brand Central)
  • Best Brand: Interactive or Digital Brand, Chefclub
  • Best Brand: Live Action, Ted Lasso – Warner Bros. Discovery
  • Best Brand: Music Artist, Celebrity, or Fashion, Grateful Dead – Warner Music Experience
  • Best Brand: Publishing, Stationery, or Social Expression, Moomin – Moomin Characters Oy (Rights & Brands)
  • Best Brand: Sports, eSports, or Collegiate, NASCAR
  • Best Brand: Toy, Barbie – Mattel

 

BEST LICENSED PRODUCTS

  • Best Product: Apparel, Footwear, or Accessories for Corporate Brands, Loungefly – McDonald’s (The Joester Loria Group)
  • Best Product: Apparel, Footwear, or Accessories for Entertainment Brands, GUCCI – Gremlins
  • Best Product: Appliances, Housewares, or Electronics for Corporate Brands, Car Off Shore S.r.l. – FIAT 500 (IMG)
  • Best Product: Appliance, Housewares, or Electronic Product for Entertainment, Brands Dalstrong – Batman
  • Best Product: Food or Beverage for Corporate Brands, Ferrero/The Coca-Cola Company – Sprite (CAA Brand Management)
  • Best Product: Food or Beverage for Entertainment Brands, FoodStory Brands – Yellowstone
  • Best Product: Health & Beauty, Hismile – Wonka
  • Best Product: Home Décor, Eichholtz – The Met (Beanstalk)
  • Best Product: Interactive or Digital Product, Apple – Peanuts
  • Best Product: Publishing, Social Expression, or Back-to-School, Moleskine – Van Gogh Museum (Art Studio 3, Italy)
  • Best Product: Toys, Games, Novelties, or Role Play, (ages 0-8) Fun.com – Disney Pixar
  • Best Product: Toys, Games, Novelties, or Role Play (ages 8+), Big Potato Games – U.S. Postal Inspection Service (Global Icons)

 

OTHER AWARDS

  • Best Advertising Campaign Featuring a Licensed Brand, Golf’s Happy Place – PGA TOUR Superstore (Born Licensing)
  • Best Collaboration: Hardlines or Packaged Goods, Caran d’Ache x Keith Haring – (Artestar/CAA Brand Management)
  • Best Collaboration: Softlines, Swatch x Jean-Michel Basquiat (Artestar)
  • Best Licensed Promotion, 7-Eleven x Brown & Minions – CP ALL PUBLIC COMPANY (7-ELEVEN) (Pacific Licensing Studio)
  • Best Location-Based Experience or Initiative, Shrek x Airbnb
  • Best Retailer: Corporate, Lifestyle, Fashion, or Sports Brand, Kohl’s – Crayola (Retail Monster)
  • Best Retailer: Entertainment Brands, Williams Sonoma – Bridgerton
  • Best Sustainability Initiative, ERDOS Polar Series – Narwhal Ocean Research Center (ALFILO Brands)
  • Members’ Choice Award, Barbie x Zara
  • Most Impactful Service Provider, Dependable Solutions

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.