Trade body to establish new office in cooperation with the Association of Agents and Managers in Creative Industries of Finland.
Licensing International is to establish a new office in the Nordics.
The new office will strengthen the trade body’s network of global offices which also includes locations in the UK, Germany, Australia, France, China, Japan, India, Russia, Brazil and Italy, in addition to the HQ in New York.
Licensing International Nordics will serve eight countries – Denmark, Finland, Sweden, Norway, Iceland, Estonia, Lithuania and Latvia.
Combined, these countries accounted for nearly $4.8 billion in retail sales of licensed merchandise in 2018, according to Licensing International’s annual industry survey, making the region a significant player in the global brand licensing marketplace.
Licensing International Nordics – which is being established in cooperation with the Association of Agents and Managers in Creative Industries of Finland – will be headed by Kati Uusi-Rauva, AGMA director, and Heikki Laaninen, AGMA chairman and head of licensing at boutique licensing and publishing agency Ferly.
Under the Licensing International banner, Kati and Heikki will work with other local executives to develop events, educational programmes, business outreach, networking opportunities and localised news and resources for the benefit of licensing professionals in the Nordics region.
“I’m thrilled to bring the benefits of Licensing International membership, alongside our network of resources and influence, to industry executives throughout these key countries in the Nordics,” said Maura Regan, president at Licensing International. “This region is home to a vibrant creative and professional community that has given rise to powerhouse brands and products, so I’m pleased to offer executives in these countries the resources to further grow their business and expand their connections within the global licensing industry.”
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